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COMPANY NAME: JKING GENERAL MERCHANDISE CO.,LTD. 
COMPANY NICKNAME: THE ROSE UNDER THE STARS
START TIME: JULY,2012
CATEGORY: LIFE/ ART PRODUCTS AND SERVICE SUPPLIER
LOCALITY: ZIBO CITY, SHANDONG, CHINA.
CHIEF EXECUTIVE: XUEQI. L
MANAGEMENT TEAM:  SIDECITY CORPS
COMPANY MOTTO: SERVING THE CLIENTS
COMPANY SONG: THE SONG OF CHU
 
COMPANY CHARACTER: SUNNY, SIMPLE, ORDERLY
COMPANY STANDARD COLOR: YELLOW AND BLUE
COMPANY CULTURE: FREE, AUTONOMOUS, SHARE ONE HEART
COMPANY TEAM: THINK IT TOGETHER,CREATE IT TOGETHER AND                                                    SHARE IT TOGETHER
COMPANY VISION: MAKE LIFE BECOME A KIND OF ART
COMPANY MISSION: UPGRADE YOUR LIFE
                                      MEET YOUR INDIVIDUAL AND PERSONALIZED NEEDS
                                      LET EVERYTHING BECOME MEANINGFUL
MAJOR PARTNER:TOYOTA MOTOR,NESTLE..